Who we are


The euphoria you feel when buying a pair of new shoes is hard to put into words. In essence, it is a way of expressing your own personality, which is reflected in the shoes that you buy.

Compliments from friends, family and even random passers-by make the experience all the more meaningful. In developing our products, we want your shoes to look as good as new for as long as possible and be more comfortable to wear.

Together with quality, the aspects of sustainability and environmental awareness are key focus areas within our business. At the same time, life should still be fun, and people should still be able to find pleasure in beautiful things.

BAMA incorporates both of these aspects into its product development. The pleasure in buying new shoes should not be at the expense of our planet and future generations – and that is why quality, innovation and responsibility are the core values and internal driving force at BAMA.


Who we are



100 years

For more than 100 years, BAMA has made sure that shoes not only look good but feel good too.

50 countries

BAMA is a leading supplier of premium shoe care products and comfort insoles, which are sold in more than 50 countries worldwide.

30 million happy feet

BAMA insoles provide comfort to more than 30 million feet a year.

37 million shoes as good as new

BAMA shoe care products help to keep 37 million shoes looking as good as new every year.